One coffee can't fit every part of your day. With Goldilocks you choose your level: 100, 75, 50, 25, or decaf. Have a strong cup at breakfast, something lighter after lunch, and real coffee in the evening that won't keep you up.
Every blend starts with SCA 83-scored Colombian Supremo: Caturra and Typica varietals, washed process, grown at 1,450m. Tasting notes of citrus, sweet, and syrup. The decaf is Swiss Water processed: 99.9% of the caffeine removed without chemicals.
Your coffee is roasted only after you order, by a family-run roastery in Kent powered by solar energy. It reaches you days off the roast. Recyclable packaging as standard.
Each level is a blend of caffeinated and decaf beans at a fixed ratio. The coffee is the same across all five; only the caffeine changes.
New here? The Calibration Kit has all five.
Five 25g bags, one at each caffeine level, with a seven-day guide for working out which suits you.
Track each cup against your sleep, focus, and afternoon energy. Most people land on 25 or 50.
Order your level in 250g bags. Same coffee, dialled to your caffeine tolerance.
Most coffee forces a binary choice: full caf or no caf. Goldilocks gives you the range in between, so you can start lower, test properly, and reorder what actually fits.
Best place to start
The range is not built on filler coffee with a caffeine gimmick added on top. The base matters, the decaf process matters, and freshness matters.
Well above commodity-grade coffee, with enough quality to hold up across the whole range.
Chemical-free decaffeination that preserves flavour and body instead of flattening the cup.
No warehouse stock. Bags ship within days of roast, not weeks after sitting on a shelf.
Why I built Goldilocks
Simon, Founder Read the full storyI wanted good coffee in the afternoon without losing sleep. Regular coffee was too much for me, and decaf didn't taste like coffee. I couldn't find a middle option, so I made one.
